What is CRM and Why Does Your SME Need It?

CRM, or Customer Relationship Management, is a tool designed to help businesses manage customer relationships, streamline operations, and drive growth. It centralizes data, giving teams quick access to important insights, while automating tasks to save time. CRM platforms help track leads, close deals faster, and build long-term customer relationships, making them an essential tool for SMEs looking to improve efficiency and create great customer experiences.